Book your seat to 100+ Happy Paying Customers
Access the System created by Sweta Govani, a seasoned go-to-market specialist who has generated $82M+ in revenue, and worked with more than 110 new founders
Access the System trusted by more than 110 new founders to validate their idea and de-risk their business
You will be in great company
Simi
Pharmacist turned ghostwriter turned startup founder
“I joined the Founder-Led Marketing Club because I needed the space, and permission, to expand into myself, without apology.
I’ve been blown away by the acceleration it’s caused for me. Every second I’ve spent on it has been an investment with almost immediate returns.”
Ashley Chang
Co-founder of Sundays, a customer-funded startup on track to $2M ARR
“Sundays just hit $100k ARR, 4 months after joining FLMC. I honestly do not think we could have done it without the group and Sweta.”
Before FLMC: “I had read Traction, met with marketer friends, and even set up marketing time blocks. But, I had no idea where to start so I wasn’t using that time well and wasn’t doing sufficient marketing. I needed a framework and structure to figure out marketing on my own.”
With FLMC: “I was able to immediately create my plan. This is the framework I was looking for. The templates, live sessions, and Slack conversations provide the structure, resources, and inspiration to use my marketing time blocks productively.
FLMC has directly influenced the channels I prioritize, my LinkedIn plan, email automation, and even our pricing tests.”
Kelly
Exited tech founder turned consultant with productized services
“Working with Sweta has been both a pleasure and a powerful experience. I’m light-years ahead of where I was just 5 weeks ago when I began working with her.”
“Her methodology and experience have helped me define who I want to work with, what problems I want to solve, the types of offerings I should provide, how to price my services, and how to develop relationships with future clients.”
Or, book your free consultation if you want to work with Sweta 1:1.
FAQs
-
The Founder-Led Marketing Club is for ambitious professionals who want to turn their idea into a business that creates wealth and freedom, without gambling away stability.
It is ideal for founders of tech startups or tech-enabled service businesses - B2B, B2C, marketplaces, SaaS, or AI businesses across industries.
Founders join when they are at the concept stage (to figure out the right initial solution, customer, positioning, and price), launch stage (to get early customers for their startup), or early traction stage (to discover a replicable GTM playbook).
These new founders are focused on validating their idea and de-risking their business with micro-tests so they can get on the path to 100+ Happy Paying Customers.
-
Members get high-touch individualized advisory support in a small group setting — asynchronously via Slack/Loom, or via live sessions.
Full transparency: this model allows us to provide individual founders with exactly the support you need, when you need it, while making business sense for our CEO, Sweta. We’re all in it together, building thriving businesses powered by Happy Paying Customers!
Live sessions include:
Sessions with experts (e.g. FLMC LinkedIn Expert is helping members design a weekly LinkedIn action plan)
Founder AMAs (e.g. a founder who just hit $220K ARR)
Small group coaching sessions - capped at 4 founders so each of you can get live support from Sweta.
The support includes the full range from designing your go-to-market strategy to align with your own vision for success, as well as tactics as you execute to get your first 100 Happy Paying Customers and beyond.
You can also DM Sweta anytime. However, if you are looking for consistent undivided 1:1 support, GTM Booster might be a better fit for you.
-
No. This is designed for founders to get the support you need, when you need it. You can join when you are ready to prioritize Happy Paying Customers — at idea stage, launch, or later.
If you would like additional accountability and support, we recommend the annual plan that includes more high-touch support from our CEO, Sweta, and access to join Peer Groups.
-
Short answer: No, it is not too early. It is perfect timing!
We’ve helped numerous founders, like Simi and Linda, at the concept stage of their business.
For the idea stage, the main goal of our work together will be to help you go from 0 to Happy Paying Customers to validate your business idea, ideally within weeks!
This includes mapping out all the business fundamentals that matter - customer segment, positioning, pricing, product/package, and more to inform a micro-test you can start running, within weeks of joining!
Recently 2 new founders joined us at the idea stage. They were both fully surprised by what we ended up coming up with as their 'offer' to start micro-testing to validate their business idea (vs. doing traditional 'customer discovery' that wastes months).
-
Our CEO, Sweta, has worked across industries - b2b and b2c. The Happy Paying Customers System is not industry or business model specific. Instead, it is designed for a specific stage of business: to take you from idea to 100+ Happy Paying Customers so you can validate your idea and de-risk your business. These are fundamentals that apply to all businesses.
If you already have a replicable playbook to find, engage, and convert strangers into dream customers on a consistent basis, you’ve outgrown us.
-
Our CEO, Sweta, designed this program specifically for underestimated founders who are bootstrapping and at the earliest stages of their business. As you will have noticed, FLMC is already incredibly low-cost, especially given the high-touch advisory support that is included. Our peers have told us to at least 3x the price! And, even founders in the membership have told us they would have paid more. We plan to increase prices and you'll be locked in at your current price so you'll have a built in discount in the future.
-
Absolutely. You can start by using our free Customer Ecosystem Map GPT — it’s part of the same system we use inside the Club.
Use it to instantly map where to find your dream customers - where they hang, what they search/say, and how they buy.
When you're ready to use the insights to run micro-tests to get on the right path to 100+ Happy Paying Customers, you can join us inside the Founder-Led Marketing Club.
-
Yes, absolutely. As long as you’ve got a rough idea - either for whom you want to solve problems for, or what problem you want to solve, or both, - we can get started with micro-tests.
What tests you run, the objective, how you assess results will vary drastically based on your starting point and business concept.
Our main goal will be to help you validate your idea with real paying customers.
We’ll get started by sketching out whom to reach, what to sell, how to price it, and a playbook to find, engage, and convert them.
Have more questions?
or email her to help you assess fit and timing.
Or, book your free consultation if you want to work with Sweta 1:1.