Free resources for new founders on the path to 100+ Happy Paying Customers™

  • Where can I find my early customers?

    Use this Custom GPT to instantly generate a Customer Ecosystem Map of your customer’s world - where they hang, what they search/say, how they buy.

    GET THE GPT NOW

  • The guide to validate your idea

    How to validate your idea with real paying customers, even without a product or even a fully formed idea

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  • From "what is marketing?" to $1M ARR

    How this bootstrapped founder designed her go-to-market using the Happy Paying Customers Methodology.

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 Here’s my most popular resource: 5 go-to-market (GTM) mistakes to avoid

90%+ of startups fail because they fall into these five traps.