0 TO 1 MARKETING SPRINT

…for early-stage tech founders who just need a little help getting unstuck, not expensive monthly commitments

6-week marketing sprint

Get on the right path to achieve business-market fit

These sprints are short-term engagements focused on key strategic deliverables to get you unstuck based on your current traction.

    • 6-week sprint to discover the right growth levers given your traction, market, and customers.

    • Execution-ready package to increase revenue.

    • 1 month execution guidance so you have everything you need to get on the right path.

    • Sprint planning: We set targets for revenue and your north star metric, pick priorities and discuss strategy esp. what isn’t working for you.

    • Wk 1-2: I conduct a rapid review of your customers, competitors and current marketing funnel / flywheel. I build upon what you have (e.g. customer discovery, product usage, previous tests, Google analytics).

    • Wk 3-4: We (re-)discover your (best) customer segments and (re-)position your product for highest revenue potential from them, aligned with your values and mission.

    • Wk 5: I review the full funnel to identify the top opportunities e.g. where we can reach them, how to convert them, increase revenue, and inspire referrals.

    • Wk 6: I build a plan with execution-ready materials to improve the north start metric we agreed upon.

    Our process: I collaborate with you through customized exercises and asynchronous ‘assignments’ (for both of us!) to develop a customer-obsessed, data-backed 3-month execution-ready marketing package.

    • Have some early traction (~$100k) and want to know exactly what to do to increase revenue from new and existing customers

    • Need a data-backed plan ready for execution with a mix of quick wins and moonshot growth experiments.

    • Prefer flat rate, results-driven engagement.

    This isn’t for you if:

    • Marketing isn’t a priority or your startup.

    • Growth at all costs is a higher priority than sustainable growth.

    • You cannot commit time (min: 4 hrs/week) and resources to work with me for 6 weeks.

BOOK A CALL

I am booking sprint planning sessions now for sprints kicking off in Q3 2024. Book a call to explore a fit.

Our work together will center around a specific north star metric tied to recurring revenue and identifying a priority audience segment (at max 2).

A sample of what is included:

[1] Customer-led full funnel audit
Funnel metrics + customer and competitor insights summary in templates you can use.

[2] Segment(s) & the words
Product (re)positioning , key messaging blocks for 1-2 segments

[3] Website optimization
Homepage updates (copy focus), A/B test, and full funnel conversion rate optimization recommendations

[4] Ethical growth hacks
Prioritized suggestions for ‘low hanging fruit’ to acquire customers, and optimize conversions

[5] Prioritized experiments
Execution-ready materials to optimize / begin testing 1-3 prioritized channels (e.g. email nurture, content roadmap, social)

[6] Execution guidance
1 month of hands-on execution guidance to help you get on the right path to increase revenue for your tech startup.

Deliverables (and necessary activities) vary based on your marketing objectives, business model, and current status.

Frequently asked questions about the marketing sprint

  • Sprints are the best ROI for early-stage tech startups to get a holistic marketing audit with execution-ready deliverables based on their current stage and growth milestones in the shortest time. You are guaranteed to walk away with clarity about what to do next, I’ll guide you through the execution, and connect you with specialists if you need it.

  • We’ll agree on specific deliverables together. A sample of what is included is above.

    Plus, you can expect clarity and confidence to get on the right path to achieve business-market fit on your path to $1m ARR. A recent 6-week sprint client explained this best:

    “With the work we did together, we went from just putting big nets out there and seeing what we could get, to now being able to go out with fishing rods in specific pools.

    I know strategically where we're going, and what it will take.

    Plus, if you ask me what I am going to do tomorrow, I have an answer. We know we need to start with the website, and put it in front of certain types of people. We have a sense of what sort of messages would work for different types of people and how much we would want to spend. Yes, there are questions about relative priority and the timeline to get this done. But, all these things exist with very real clarity.

    The process itself was very helpful because you didn’t just hand me something at the end. We worked through things together so I now have an orientation towards looking at users and how they’re using the product and their journeys to get here. This is going to serve me not only in founder-led marketing, but also in being an effective convener of contractors to do the work moving forward.”

  • There is a flat $15,000 investment. This is a fraction of the cost my peers or marketing agencies charge - most of them have monthly retainers that are in the $10-20K range for tech startups, with a 4-6 month minimum. Why? My goal is to make these accessible for underestimated founders who are serious about generating revenue and growing their startups on their terms. I’m also able to keep cost low by moving fast because I’ve got a proven process, templates, examples, and resources from 15 years of experience and 100s of startups advised/supported. Finally, I tap into my incredibly talented network of marketers on topics that are in their zone of genius. You can see some of this magic in action on my LinkedIn.

📈 Get reliable marketing support from a data-driven strategist who cares:

  • “It was so evident from the get go that [Sweta] really took the time to download my business...I have tangible things I can look at every single day...I loved how quick [she was] to provide [deliverables]. 3+ months later, we are still using her frameworks and building upon her templates.”

    - Fractional VP client

  • “Sweta really gives anyone she’s backing her full support and truly cares about their success. She’s definitely someone you want on your team.”

    - Marketing coaching client

  • “Sweta is a superior strategic and analytical mind with an unmatched work ethic.”

    - Executive at a former FT role

  • "The sprint was truly data-driven in a way that is impossible for founders to do on our own because our passion about our problem space results in biases. I can say with confidence that we understand our go-to-market, who our best customer are, and which channels to test."

    - Client for 6-week sprint client

I am not sure a sprint is the right fit for me. Are there other ways we can work together?

Yes, for founders who want a done-with-you option, GTM Booster would be a great fit. If there is strategic alignment, I might join as a fractional VP of marketing for a small number of startups. You can book a call to explore these options.

If you’re more of the DIY type, apply to join other smart, kind founders figuring out marketing for their tech startups in the Founder-Led Marketing Club.

Have more questions?

If you are unsure which service is right for you or if you need help customizing something that’s just right. Let’s talk: Book a strategy call (note: you’ll fill out a quick form designed to help you think about your marketing priorities so we can spend the call on strategy vs. discovery).

Let’s get your tech startup to $1m arr leveraging my end-to-end experience in acquiring, retaining, and monetizing customers for 30+ brands, specializing in self-serve B2C & B2B SaaS.

BOOK A CALL

I am booking sprint planning sessions now for sprints kicking off in Q3 2024. Book a call to explore a fit.